Stacey Solomon & Jet2
To secure a celebrity face for airline, Jet2’s, ‘Through the Keyhole’ campaign, and to help boost the brand on social media platforms and promote their new Jet2 Villa Holidays.
We jetted ITV’s The X-Factor, Loose Women and I’m a Celebrity…Get me Out of Here! Winner, Stacey Solomon, out to Majorca for the campaign. Extremely popular with audiences across the UK, Stacey was revealed as the ‘mystery guest’ after filming a trailer for the airline. Adding a twist to the popular gameshow Through the Keyhole, the brand encouraged people on social media to try and guess Stacey’s identity in order to win prizes including a villa holiday in Cyprus.
Several videos were posted on both Stacey’s and Jet2’s social media channels and were extremely well received. Posting several videos with clues about Stacey, Jet2 received a combined 129K views on Facebook alone in what was an immensely successful partnership.