John Bishop & Mercedes Benz
In-line with the launch of their Actros truck, Mercedes-Benz required a high-profile celebrity to support the launch by attending a conference at the Birmingham Metropole hotel.
We successfully secured and delivered English comedian, John Bishop, for the launch event. As part of the partnership, John performed a stand-up set to over 500 invited guests at the ‘Welcome to the New Dimension’ event.
As a key part of the process, it was vital that John was fully briefed as to the demographic make-up of his audience so as to shape a set that was both appropriate and engaging.
A much loved comedian within the nation, John Bishop proved the ideal choice to assist with a brand's launch event. He successfully delivered a comedy set, gave a speech to help inspire the sales teams in attendance and helped to highlight the full benefits of the new Actros model.