Jet2’s 15th birthday celebrations
To provide a famous face to support popular airline Jet2’s 15th birthday celebrations.
We secured singer, presenter and popular television personality Peter Andre for this role. Peter travelled to Leeds Bradford Airport, Jet2’s first UK base, to get involved with the company’s celebrations of their 15 years of flying. Peter surprised passengers at the check-in desk signing autographs and posing for photographs before boarding the first flight of the morning which was heading to Mallorca. Onboard he then sang Happy Birthday to crew and guests before heading to Jet2’s head office and mingling with staff.
Peter’s involvement with the brand was extremely successful, with videos produced for social media. The video of Peter talking to passengers received 96K views on Facebook alone and he also promoted the brand on his own social media platforms providing the brand access to his millions of online followers.