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Grosvenor Casino & Phil Tufnell

BRIEF:

To use a celebrity face to maximise the brand’s presence in roulette and help increase brand awareness.

Grosvenor Casino & Phil Tufnell

DELIVERY:

We conducted a PR stunt with ex-England cricketer and A Question of Sport team captain Phil Tufnell. A popular television and sporting figure his fun and light-hearted personality made him perfect for the campaign. The stunt was called the world’s smallest casino and involved hiring a London taxi with a roulette table set up in the back. Driving around the city the taxi picked up members of the public inviting them to play against Phil.

Grosvenor Casino & Phil Tufnell

Outcome:

Phil’s involvement with the campaign was extremely successful and saw a growth of 19% at the Grosvenor’s London venues with 321,000 visitors. EBITDA which measures a company’s performance also increased by 13% to 12million in the first two quarters following the campaign. Social media engagement also increased from 17% to 37% with 41% of this coming from a new user base.

Grosvenor Casino & Phil Tufnell