Dick and Dom & Jet2

Dick and Dom & Jet2

BRIEF

To provide celebrity hosts for Jet2’s ‘Ultimate School Trip’ campaign which offers schools in the UK the opportunity to win their class the Ultimate School Trip at resort park Sol Katmandu in Majorca. A fun filled trip which includes educational workshops hosted by various famous faces.  

Dick and Dom & Jet2

DELIVERY

As the country’s most popular children’s television presenters, Dick and Dom were the perfect celebrities to launch this campaign and engage schools to get involved. The duo will also act as judges selecting the nine lucky schools who will win a long weekend at one of Majorca’s most luxurious resorts. As well as this the competition will host roadshows, visiting schools up and down the country which Dick and Dom will make frequent appearances at as well as taking part in a radio day to spread the word. The pair will also attend the trip, hosting a science workshop with fellow children’s TV presenter and scientist, Fran Scott. Other workshops at the event include drama, and a dance workshop hosted by Diversity star Jordan Banjo.  

Dick and Dom & Jet2

OUTCOME:

In order to win the prize, school children were encouraged to create imaginative posters about Spain’s Katmandu Park with Dick and Dom part of a team of judges deciding on the winners. Having presented children’s television for more than 15 years the pair helped to boost the campaign’s presence amongst its demographic of 9-13-year olds. They also promoted the scheme on their joint Twitter account of 58K followers.

Dick and Dom & Jet2