Celebrity Case Study

Craig Phillips - Media and Brand Pairing

Brief:

To provide a full management package for the first ever Big Brother winner, and DIY expert, Craig Phillips, securing him high profile media work and endorsement deals with major brands.

Craig Phillips - Media and Brand Pairing

Delivery:

We have established Craig’s reputation as a leading DIY Expert by securing his lead in two major TV projects, Celebrity DIY with Craig Phillips and If It’s Broke, Fix It, plus regular appearances on shows such as 60 Minute Makeover and Ideal World. 

The work we have carried out to build his profile has led to us securing him a string of ambassadorial roles with brands such as Silverline Tools, Swedish workwear manufacturer Blaklader, trusted tradespeople directory Checkatrade, and UK supplier of heavy building materials, Forterra. 

Craig Phillips - Media and Brand Pairing

Outcome:

17 years after he first rose to fame, we continue to build and leverage Craig's personal profile, ensuring his earning potential is as strong as ever and he is seen regularly in the media. 

Craig Phillips - Media and Brand Pairing