Casino Euro & Various Artists

To partner celebrities with online betting and gaming platform, Casino Euro, in order to enhance their promotional activities and online presence in the UK for online games across social media.

We secured TOWIE star James Lock, former professional Strictly Come Dancing stars James and Ola Jordan, popular television personality and model Lisa Snowdon, model and reality star Imogen Thomas and rugby player Shane Williams MBE for the campaign. Over the course of several months, the celebrities uploaded sponsored posts on their personal social media platforms promoting the brand’s latest games and offers.

With a combined following of more than 1.4M on Instagram alone, the brand gained a significant reach due to the celebrity’s involvement. The diverse range of sporting and media backgrounds the stars come from means that Casino Euro could reach a variety of demographics inevitably giving it a boost. With a handful of celebrities also appearing at the company’s influencer evening at The Dorchester in London.