Social media star Slice of Matt backs CrossCountry Trains’ free Wi-Fi campaign
Following the announcement that CrossCountry Trains would be implementing free Wi-Fi on all of their trains, the brand required a social media star to support the campaign.
With this in mind travel and lifestyle vlogger and Instagram star, Slice of Matt was the perfect choice. Well-known for his travelling videos, Matt created a range of content promoting the brand. He travelled across the UK on CrossCountry Trains filming videos and taking photos of his journey, to share on his channels.
On these posts he emphasised the importance of connectivity, having access to the internet in his job, and how CrossCountry Trains’ free Wi-Fi will help people all over the country.
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