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Victoria Pendleton X Autotrader

The Brief

Autotrader was looking for a celebrity to help endorse their #SwearToChange campaign, a campaign in which they aim to increase respect between road users.

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Victoria Pendleton Cycling
Victoria Pendleton

The Delivery

Following research from Autotrader that discovered over half of motorists, cyclists, pedestrians, runners or wheelchair users feel intimidated when on the road, Victoria wrote a piece for Huffington Post promoting equality among all road users.

In the article, Victoria explained how as a former professional cyclist, she believes cycling on the road should be incorporated into the standard driving test.

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