Olympic cyclist Victoria Pendleton CBE fronts new Auto trader campaign
To help them with their #SwearToChange campaign Auto Trader enlisted the help of former British Olympic cyclist Victoria Pendleton CBE.
Following research from Autotrader that discovered over half of motorists, cyclists, pedestrians, runners or wheelchair users feel intimidated when on the road, Victoria wrote a piece for Huffington Post promoting equality among all road users.
In the article, Victoria explained how as a former professional cyclist, she believes cycling on the road should be incorporated into the standard driving test.
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