John Barnes MBE takes part in World Cup campaign
In line with this summer’s World Cup, automotive advertising company, Auto Trader, needed an England legend for their campaign. Champions Celebrity Talent Agency hired former England and Liverpool hero John Barnes MBE for this campaign, having won 79 caps for his country, and having played in two World Cups, he proved to be the perfect choice.
John is best-known for providing the rap on the football song World in Motion, which became England’s official song for the 1990 World Cup. For auto trader’s campaign, John acted as their official spokesperson which was announced in their own broadcast day, as well as this, every time England score a goal at the tournament they will give away a free car.
Other Posts
Social media and sport – why I love Paddy Power…
Paddy Power PR stunt
Diversity star Ashley Banjo lends his talent to Hermes’ #SendMoreLove campaign
Diversity star Ashley Banjo lends his talent to Hermes’ #SendMoreLove campaign
Harry Redknapp talks World Cup action on Good Evening Britain
On 28 June Piers Morgan and Susanna Reid hosted a spin-off of Good Morning Britain, called Good Evening Britain, to discuss England’s hopes for the remainder of the World Cup.
Our Work
